Converted by Neil Hoyne
Neil Hoyne is the “Chief Measurement Strategist” at Google. This book was a fairly quick read, but therein lies a couple of good takeaways. 1. Collecting data is just the … Continue
Books
Key Marketing Metrics – double down for efficiency!
If you’re looking to review or design your in-house (or even outsourced) marketing process and key performance indicators, this book will compile all key metrics that could be important. This … Continue
Framework to Changing Minds
Taken from The Catalyst by Jonah Berger “The more you push, the harder they’ll push back.” There’s a better way to guide behaviour and change minds, Jonah Berger presented the … Continue
Two fundamental ways to reach your target audience
Russell Brunson highlights two ways to reach customers: Search Marketing Interruption Marketing Despite having new, (possibly) attractive names, they boil down to the same fundamentals that’ve been in use (and … Continue