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yenyee

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The robots are coming for us?…

by yenyee

The arrival of ChatGPT had captured the attention of the world – everyone from the technical programmers to my parents seem to have heard of it. Developers are excited about … Continue

Categories Marketing

Converted by Neil Hoyne

by yenyee

Neil Hoyne is the “Chief Measurement Strategist” at Google. This book was a fairly quick read, but therein lies a couple of good takeaways. 1. Collecting data is just the … Continue

Categories Books, Marketing

17 brands in the metaverse and how they’re providing unique experiences

by yenyee

As technology evolve, consumers would inevitably gravitate towards new platforms and refreshing experiences. And as new ways of content consumption emerge, brands and businesses will have to stay ahead in … Continue

Categories Business

Should small businesses be thinking about marketing in the metaverse?

by yenyee

No. Although there are caveats, my take is that small business owners shouldn’t be allocating marketing budget specifically for the “metaverse”, “web3” or even “NFTs” just yet. Here’s why: Most people … Continue

Categories Marketing, Musings

4 psychological tools that’ll help you capture your customers hearts (and wallets)

by yenyee

Merchants are like playwrights and the journey of selling is the emotional plot written by them.  Here’re 4 psychological tools that’ll help you capture your customers hearts…and wallets:  1. Be Empathetic  Most cold calls … Continue

Categories Copywriting
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