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yenyee

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Converted by Neil Hoyne

by yenyee

Neil Hoyne is the “Chief Measurement Strategist” at Google. This book was a fairly quick read, but therein lies a couple of good takeaways. 1. Collecting data is just the … Continue

Categories Books, Marketing

17 brands in the metaverse and how they’re providing unique experiences

by yenyee

As technology evolve, consumers would inevitably gravitate towards new platforms and refreshing experiences. And as new ways of content consumption emerge, brands and businesses will have to stay ahead in … Continue

Categories Business

Should small businesses be thinking about marketing in the metaverse?

by yenyee

No. Although there are caveats, my take is that small business owners shouldn’t be allocating marketing budget specifically for the “metaverse”, “web3” or even “NFTs” just yet. Here’s why: Most people … Continue

Categories Marketing, Musings

4 psychological tools that’ll help you capture your customers hearts (and wallets)

by yenyee

Merchants are like playwrights and the journey of selling is the emotional plot written by them.  Here’re 4 psychological tools that’ll help you capture your customers hearts…and wallets:  1. Be Empathetic  Most cold calls … Continue

Categories Copywriting

the digital attention game is the small business’ advantage

by yenyee

In the golden age of advertising, brands battle for consumers attention with expensive above-the-fold ads. Such media allowed big brands to reach audiences across a wide range of demographics and geography. … Continue

Categories Musings
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