Converted by Neil Hoyne
Neil Hoyne is the “Chief Measurement Strategist” at Google. This book was a fairly quick read, but therein lies a couple of good takeaways. 1. Collecting data is just the … Continue
17 brands in the metaverse and how they’re providing unique experiences
As technology evolve, consumers would inevitably gravitate towards new platforms and refreshing experiences. And as new ways of content consumption emerge, brands and businesses will have to stay ahead in … Continue
Should small businesses be thinking about marketing in the metaverse?
No. Although there are caveats, my take is that small business owners shouldn’t be allocating marketing budget specifically for the “metaverse”, “web3” or even “NFTs” just yet. Here’s why: Most people … Continue
4 psychological tools that’ll help you capture your customers hearts (and wallets)
Merchants are like playwrights and the journey of selling is the emotional plot written by them. Here’re 4 psychological tools that’ll help you capture your customers hearts…and wallets: 1. Be Empathetic Most cold calls … Continue
the digital attention game is the small business’ advantage
In the golden age of advertising, brands battle for consumers attention with expensive above-the-fold ads. Such media allowed big brands to reach audiences across a wide range of demographics and geography. … Continue