What I learnt from buying my first NFT
It was 9.9. I was frustrated that I couldn’t find anything to buy on shopee or Lazada in order to relieve my stress. So, I ended up with an impulse … Continue
Key Marketing Metrics – double down for efficiency!
If you’re looking to review or design your in-house (or even outsourced) marketing process and key performance indicators, this book will compile all key metrics that could be important. This … Continue
Consistency: The true strategy to success in any field
As the saying goes, “All roads lead to Rome”. However, it seems easy to forget that in order to get to Rome, we have to stay on course. Too often, … Continue
Are FB Ads “Custom Audiences” dead?
When the service providers fight, the paying customers suffer. In July 2020, Apple announced the features of their iOS14 release. Of which, a key feature is “improved” privacy protection. All … Continue
Marketing Space Tourism: Branson vs Bezos
July 2021 is probably worth a scratch mark on the timeline of history – Two privately owned and built “space crafts” delivered two billionaires and their fellow passengers to the … Continue