Converted by Neil Hoyne
Neil Hoyne is the “Chief Measurement Strategist” at Google. This book was a fairly quick read, but therein lies a couple of good takeaways. 1. Collecting data is just the … Continue
Marketing
Should small businesses be thinking about marketing in the metaverse?
No. Although there are caveats, my take is that small business owners shouldn’t be allocating marketing budget specifically for the “metaverse”, “web3” or even “NFTs” just yet. Here’s why: Most people … Continue
4 psychological tools that’ll help you capture your customers hearts (and wallets)
Merchants are like playwrights and the journey of selling is the emotional plot written by them. Here’re 4 psychological tools that’ll help you capture your customers hearts…and wallets: 1. Be Empathetic Most cold calls … Continue
No, your landing page doesn’t need a video
Video content has been the rage recently with: YouTube launching Shorts to rival Tiktok, Facebook expanding its move into short video Reels to rival TikTok, Tiktok planning rival YouTube with 10 min videos And oh, … Continue
10 marketing lessons I learnt while fishing
It started with a question I posed to an ex-advertising guy:“Why does marketing draw so many analogies from fishing?“ I got hooked instead. Anyway, after several weeks of trying to entice … Continue