No. Although there are caveats, my take is that small business owners shouldn’t be allocating marketing budget specifically for the “metaverse”, “web3” or even “NFTs” just yet. Here’s why: Most people … Continue
In the golden age of advertising, brands battle for consumers attention with expensive above-the-fold ads. Such media allowed big brands to reach audiences across a wide range of demographics and geography. … Continue
As the saying goes, “All roads lead to Rome”. However, it seems easy to forget that in order to get to Rome, we have to stay on course. Too often, … Continue
As businesses, we are often told to ‘deliver value’. But what is ‘value’? This article is an exploration of that question. When dealing with clients and customers, there are two … Continue
It’s been awhile since I made it to the library, in person. To make the visit efficient, I was armed with a list of books. A grand total of two. … Continue